Originally Published on MMA Payout
UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries.
From the Sports Media Marketing web site:
The Game Changer Award recognizes a cultural innovator who, through the development of new strategies, business models technologies, applications and industries, has transformed the business of Sports Media and Sports Media Marketing.
White was recognized especially for embracing social media and engaging UFC fans and sponsors in a bold and innovative fashion, something that hasn’t been accomplished by any other sports leader.
Payout Perspective:
White stands out from executives of other sports leagues for his forward thinking in marketing the UFC. He constantly uses Twitter to promote the UFC product without pushing it on followers. His tweets aren’t commercials like some other famous people on Twitter. I appreciate his pictures at the weigh-ins and/or backstage the most. He also uses #Hunt4UFC on Twitter for scavenger hunts and ticket giveaways prior to UFC events. In addition, we’ve also written about viral videos the UFC has made in promoting its product.
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