Tag Archives: UFC

Lesnar’s next move unclear

Originally published on MMA Payout.

Does Brock Lesnar want out of the UFC? Dave Metzler of The Wrestling Observermade news this week with news that Lesnar may walk away from the UFC after his contract ends. The news took off that Lesnar was quitting MMA and going back to the WWE–which was not the case. Metzler needed to clarify the situation in an interview with Steve Cofield of Cagewriter.

In his interview with Cofield, Metzler believes that Lesnar does not want to go back to pro wrestling full-time but may entertain one-off appearances like a Wrestlemania. He also believes that Lesnar would like a deal in which the UFC would allow him to do Wrestlemania in exchange for his participation on The Ultimate Fighter opposite Frank Mir.

Zach Arnold of Fight Opinion has more about Lesnar and a return to the WWE:

What’s intriguing about UFC being reluctant to allow Brock to appear at Wrestlemania is that not only is UFC destroying WWE in PPV buys but they have also taken away a lot of disgruntled WWE/wrestling fans who are sick of the McMahon/Kevin Dunn cookie-cutter production. In one respect, Dana’s objections make complete and total business sense. On the other hand, why should he be worried about Lesnar appearing at Wrestlemania if the public at-large knows that UFC is real and WWE is not so much? Despite the amazing growth of UFC, I do think the situation with Lesnar indicates how nervous people in MMA still are to the fact that the public at-large, or at least the media, is willing to lump the two into the same business category.

MMA Fighting has Dana White’s thoughts on Lesnar:

[Dana] White reiterated that Lesnar is restricted under the terms of his contract from doing a guest spot for any pro wrestling promotion without the UFC’s permission, and that permission is not coming anytime soon. Asked if he could discuss any developments in Lesnar’s potential return to the octagon, White took a deep breath and took a drink of water before answering. “We’ll see what happens,” he said. “We’ll see what happens.”

Not the most confident response from White.

There is speculation that his “run-in” with the Undertaker after his loss with Velasquez is setting up a return to the WWE just in time for Wrestlemania this spring. Thus, the reason we haven’t heard much about his return to the Octagon. On the other hand, some think that he is destined for a third fight with Frank Mir and he would be a “coach” on The Ultimate Fighter. This could explain the reason why White has not announced the new coaches for the next TUF. Is the UFC waiting to hear on whether Lesnar agrees to do it. Based on White’s statements, the UFC is unsure what Lesnar’s next move will be.

Payout Perspective:

Lesnar is the biggest UFC draw when it comes to PPV. He has drawn 1 million buys in his last two fights. The Carwin fight drew 1.1 million buys and his loss to Velasquez drew 1 million buys. If Lesnar left, his drawing power would be sorely missed. GSP is the only other UFC fighter that can rival Lesnar in PPV buys.

Perhaps it’s his WWE training, but Lesnar is a main event draw despite what you think of his ability. With Cain Velasquez injured, Roy Nelson out indefinitely with legal issues and Shane Carwin recovering from surgery, the UFC Heavyweight division lacks many top of the food chain fighters to main event PPVs.

It will be interesting to see how the UFC approaches the situation. It must decide its TUF coaches and plan Heavyweight fights with or without Lesnar in the mix. Fortunately, the influx of WEC talent can fill fight cards, but the UFC has to determine its Heavyweight division with so many of its notable fighters out.

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White honored at 2010 Sports Media Marketing Awards

Originally Published on MMA Payout

UFC President Dana White was honored with the Sports Media Marketing’s Game Changer Award Thursday night in New York. The award was presented to him by PromaxBDA, a global nonprofit organization dedicated to the development of new technologies, applications, business models and industries.

From the Sports Media Marketing web site:

The Game Changer Award recognizes a cultural innovator who, through the development of new strategies, business models technologies, applications and industries, has transformed the business of Sports Media and Sports Media Marketing.

White was recognized especially for embracing social media and engaging UFC fans and sponsors in a bold and innovative fashion, something that hasn’t been accomplished by any other sports leader.

Payout Perspective:

White stands out from executives of other sports leagues for his forward thinking in marketing the UFC. He constantly uses Twitter to promote the UFC product without pushing it on followers. His tweets aren’t commercials like some other famous people on Twitter. I appreciate his pictures at the weigh-ins and/or backstage the most. He also uses #Hunt4UFC on  Twitter for scavenger hunts and ticket giveaways prior to UFC events. In addition, we’ve also written about viral videos the UFC has made in promoting its product.

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